Start-ups in Bangkok need to master marketing basics

Ever since the first cave-person had a product to sell, there’s been advertising, sales, and marketing. Start-ups are by definition new to market, but they must still reach their customers at the right time and in the right way to create a demand for their product or service. In theory it’s simple:

• Identify your ideal consumer.
• Determine what they want.
• Create and distribute content demonstrating you have the answer.

 

The digital domain may make it feel like everything is down to algorithms and formulas, but the fundamentals for effective marketing remain the same – Ultimately, people are at the essence of marketing, both in creating and receiving it.

 

Mobile and social media are key marketing channels for Bangkok start-ups

Embarking on a start-up in Bangkok, or anywhere in the world, today requires facing certain marketing and media realities – social media platforms, especially through mobile devices, are fast-becoming the main method for people, young and old, to access and receive information. Consider:

• In the US alone, the average adult spent 3.3 hours a day in 2017 on a mobile device, up from 0.3 in 2008!
• As of 30 September 2018, Facebook continues to lead social media with 2.27 billion monthly active users.
• Forecasters predict that in 2018 mobile will dominate 60% of internet advertising.

 

These facts point the way for start-ups looking to market in Bangkok and Thailand towards mobile and social media, but it’s important to remember – each data point represents people.

 

As with the marketing basics discussed above, it is people who are turning to mobile devices, preferring social media to traditional marketing channels. So, start-ups must rely on people!

 

Bangkok start-ups learn more with Proseed!

There are so many resources online to help you learn how to focus your marketing on people, not on platforms, websites, or devices. Here are a few places to check out:

• Facebook IQ People Insights
• “Why People-Based Marketing is the Future”
• Google Ads audience targeting tips

Need more? Contact us! We’re here to help you achieve start-up success in Bangkok!